Magna Society

Magna Society program honors the best of the best among all U.S. Audi dealers

To earn the award, dealers must meet customer service and business objectives


The recognition of this award fits alongside the growth of Audi exclusive dealerships in the U.S.


HERNDON, Va., May 16, 2011 /PRNewswire/ -- Audi identified its top performing U.S. dealerships throughout 2010, a year that saw the brand and its retail partners post record sales results.

In all, 113 Audi dealerships earned the 2010 Magna Society recognition by providing superlative customer service while achieving strong overall business performance.

Audi established the Magna Society to recognize U.S. dealerships that stand out as the best of the best. To qualify, dealerships can't just meet or exceed sales targets. They must also demonstrate they are maintaining a solid financial foundation, merit high customer satisfaction scores and show their facilities and staffs represent the progressive Audi culture.

"Audi and its dealer partners are building on record sales results by further enhancing the overall experience customers have with our brand," said Mark Del Rosso, Chief Operating Officer, Audi of America.  "To sustain that momentum, it's essential to deliver a solid business model and a consumer-oriented culture. These Magna Society dealerships have done exactly that."

The annual Magna Society awards fit with long-range plans established by Audi and its franchise partners to make Audi facilities more exclusive. The number of dealership locations exclusively selling Audi models is expected to increase by the end of 2011 to 151 in the U.S. from 15 exclusive dealerships operating in 1999.

Between 2008 and 2010, Audi dealers completed $170.8 million in facilities improvements. Another $35.75 million of new or improved facilities (not including land and personnel costs) are scheduled to come online in 2011.

By the end of 2011, 96% of Audi sales in the U.S. are expected to come from exclusive or brand-dedicated facilities.  An Audi exclusive location sells only Audi models. A brand-dedicated facility sells only Audi cars and SUVs, but is adjacent to other franchises.


ABOUT AUDI

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2010 Audi was the top performing luxury brand in Europe, and broke all-time company sales records in the U.S. Over the next few years, AUDI AG will invest nearly $16 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.


SOURCE Audi of America, Inc.





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